The “Application Store” wave has come to China. Not only are stores run by mobile manufacturers being introduced, Chinese operators have also launched their own stores. Different stores have different focuses, and business models are not the same. What is the strategy behind each store? How the store owners help the developers to promote their applications? For application developers, what’s their experience cooperating with the stores? How will everyone play his role with this new situation in a changing environment? We are looking forward to some hints from different sectors of this ecosystem.