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MoMo Beijing #53 Smart Device Services & Innovation for TV Ads 2012-08-27
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Topic:Smart Device Services & Innovation for TV Ads (Event in Chinese)

With mobile Apps gaining popularity, smart devices are showing its nature of being a media channel. This has made possible the cross-platform interaction and service of TV content and TV ads with their audience.

Some companies have already started exploring in this direction. Viggle can identify TV programs by audio recognition for users to check-in and win gifts; Orange TV Check allows user to check-in TV programs by video recognition, and helps TV programs to promote themselves via social networks; and untaptv also uses audio recognition for users to check-in TV Ads and get coupons. It’s still being debated what types of technology and service are the most suitable to enable people’s TV check-in activities. While more importantly, is to understand what people’s interests are after checking-in. Is it e-commerce, gaming, interaction with the content, or something else.

We have invited pioneering companies around the world of this area, to discuss Smart Devices Services & Innovation for TV Ads.


Agenda
13:30 ~ 14:00 Door Open

14:00 ~ 14:15 Orange Welcome Speech
Wang Song | VP | Orange Labs Beijing

14:15 ~ 14:45 New Media Evolution in the Multimedia era
Sandra Wen | Senior Manager of Key Account support | Nielsen-CCData

14:45 ~ 15:15 Interactive marketing: A Sanity Check
James Kuai | Director | GroupM Interaction

15:15 ~ 15:45 The convergence of TV and Mobile Internet Media
Jocelyn Cambria | Producer | Communication Design Center, Dentsu

15:45 ~ 16:00 Tea Break

16:00 ~ 16:30 TV Ads moving to Mobile Internet, case sharing contextual information
Wang Yannan | Co-founder | Untaptv

16:30 ~ 17:00 Case sharing: TV-Check
Luo Siqing | Senior Product Manager | Orange Labs Beijing

17:00 ~ 18:00 【Panel Discussion】:The Perspective of combining TV Ads with Mobile Internet
Panelists:
• Wang Yannan | Co-founder | Untaptv
• Li Peng | CEO | TenFen
• Wang Song | VP | Orange Labs Beijing
Monitor:
Sophy Zhang | Senior Market Analyst | Orange Labs Beijing


18:00 ~ 18:15 Wrap-up & Conclusion

18:15 ~ 19:30 Buffet & Networking

Moderator
• Bin Dai | Co-Organizer, Mobile Monday Beijing, Senior Program Manager for Partnership & Open Innovation, OrangeLabs
• Xiaoyin Tian | Co-Organizer, Mobile Monday Beijing, Manager for Partnership & Open Innovation, OrangeLabs


Sandra  Wen     Senior Manager of Key Account support
Nielsen-CCData
 
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Smart Device Services & Innovation for TV Ads       

 
  
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